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Benefits

Networking with Sales Faculty

Membership in the USCA is open to universities with an existing business-to-business sales center or an interest in establishing a business-to-business sales center. For schools with an existing sales center, the primary benefit of membership is the ability to network and share teaching and research ideas with faculty serving in sales centers throughout the country. For schools interested in establishing a sales center, the USCA is a tremendous resource for guidance and support in terms of navigating the political landscape, funding, establishing advisory boards, coursework, USCA Certification, and so forth.

Brand Credibility

As you establish and build your sales center, your efforts are only enhanced by your association with the USCA. USCA membership gives your school credibility among other sales programs and organizations, keeps you up to date with best practices from the top sales centers around the country, and provides your students with the opportunity to earn the Certified Sales Student certification. Corporation sponsors often seek out USCA universities, as well.

Resource Justification

Interested schools must have received recognition within its college or university that makes it a distinct entity. Having a center, institute or office designation is a must. The program must also have an outside board that advises the program. The school’s sales program must also pass the strict criteria for USCA certification. This certification process ensures that each school provides best practices in sales education, identical to corporate requirements. There are five areas that are reviewed for certification:
  • Staff
  • Structure
  • Curriculum
  • Affiliation
  • Quality

Next Steps

USCA membership is a two-step process. First, interested schools must apply to become an Associate Member, then apply to become a Full Member.
 
To learn more about becoming a USCA member, visit our Associate Membership and Full Membership  criteria pages.

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