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Mission:  To advance the selling profession through setting and monitoring sales program standards, sharing best practice, enhancing sales curricula, and preparing students for a career in sales.

Vision:  Our vision is to be recognized as the international leader and standard bearer for increasing the prestige and credibility of the sales profession.

our history

In April 2002, representatives from nine universities met during the National Conference on Sales Management to develop an organization that would increase the professionalism of the sales field, improve the status of sales as an academic discipline, and assist other universities in this mission. Playing a key role in the development of what would become the University Sales Center Alliance were representatives of Ball State University, Baylor University, Illinois State University, Kennesaw State University, Northern Illinois University, Ohio University, University of Akron, University of Houston and University of Toledo.

The following September of 2002 these nine representatives held the first semi-annual USCA board meeting at Ball State University in Muncie, Indiana. As our membership ranks have grown (see Member Schools page) and interest in our mission advanced, the USCA has been able to assist many universities and interested sales faculty around the U.S. and internationally.

Research in sales and sales management has thrived. Preparing individuals for careers in the sales profession as professionals has resulted from USCA schools’ ability to attract talented young people and provide them with the learning and development trajectory that is one of the hallmarks of USCA schools.

We invite you to join us on this journey!