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2023 USCA Sales Research Symposium
Tuesday, April 11, 2023, 9:00 AM until 12:00 PM
Registration is required
Payment In Full In Advance Only
Welcome and introduction of the speakers
9:10 – 9:45
Featured industry speaker Scott Collins
Managing Vice President, Sales Research and Advisory at Gartner
will present on CSO Leadership Vision 2023
(20 minutes presentation with 15 minutes for Q&A)
9:45 – 10:30
Academic Speakers’ Panel
(15 minutes per speaker. Q&A in the breakout sessions)
The Future of Sales: Moving from Practice to Research
Adam Rapp, Ohio University
Transformation of B2B Sales Management and Selling
Manfred Kraft, University of Münster, Germany
How the Changing Nature of Sales is Impacting the Selling Process
Ellen Bolman Pullins, University of Toledo
10:30 – 11:45 Breakout Sessions with the Academic Speakers
There will be three rotating break-out sessions of 25 minutes each with the academic
speakers. Participants will be randomly assigned to one room, and the speakers will
rotate between the three rooms.
10:30 – 10:55 Rotation One
10:55 – 11:20 Rotation Two
11:20 – 11:45 Rotation Three
11:45-Noon Concluding Remarks and Wrap-up